Situate the performance of your websites against a competitor baseline in every environment (desktop, mobile, and tablet) with Ekara Benchmark
The Marketing division of a major media group wanted to know about the quality of experience that the group’s publications delivered to users. Mobile usage was becoming predominant among audiences. Which metrics should be monitored in this fast-evolving context?
Uncertainty about the how the websites were performing with respect to the world leaders in the industry.
Presentation and selection of relevant KPIs, including Google Core Web Vitals (LCP, FID and CLS).
The group’s publications were benchmarked against those of global leaders. Both mobile and desktop were taken into consideration. Expert analysis of the results of the benchmark led to recommendations for each publication under study.
Factual data about the position of the media group’s publications. Quick win actions to improve performance without a full website overhaul. Proposals for a more general renovation of the website in the medium-term.