Ekara Web Performance

"67% of online shoppers say long waits on a website are their main reason for abandoning their shopping cart" - Source : Brand Perfect

Improve the user experience

Business case

The benefits

For more information

Improve the user experience

Improve the user experience of your websites

Do you want to know how you are positioned with Google (via Google Web Vitals) in order to improve your ranking?
Do you need to make sure your site’s pages are optimized for every type of device (desktop, mobile, tablet)?
Are you seeking to identify improvement points for your site on the frontend, regardless of your location/connectivity?
Are you trying to determine which page elements may slow down page display?

Optimize your website for a more satisfying user experience. Identify web performance quick wins to improve quality without changing your website’s architecture.

Download the Ekara Web Performance fact sheet

Business case

E-Commerce

The context:

An e-commerce business, in the wake of a benchmark, called on ip-label to improve its user experience. The scope of the project was to include desktop, but most importantly mobile devices (Android & iOS), which now account for the essential part of their audience.

The situation:

The customer was seeking to reposition based on website performance, especially on mobile devices. They wanted to implement best practices in web performance and know about the tricks of the trade and the technologies deployed by world leaders in the sector.

Our assistance:

Analysis was conducted on the URLs selected by the customer. It investigated:

errors recorded during downloading
Google Core Web Vitals metrics
differences in user experience between mobile and desktop devices

Benefits:

Identification of areas for improvement :

Quick wins, likecache-control directives, fixed-size images, object minification
More complex changes, such as HTTP2, indirect downloading of objects

Audits also differentiated between mobile and destop devices.