Retail brand names are losing market shares to non-local businesses. This is especially true in the United States, where shoppers are turning to shopping applications from companies headquartered abroad (source: App Annie 22). This phenomenon had already been observed in France and across Europe. DLocal businesses are challenged by global players. A European no longer hesitates these days to order from China or the United States. This therefore means that you need to know how to react with respect to a target audience area and how to position your website in a market that is more global than national.
There has been little noticeable change in reference devices. The most widely used operating system is still Android, with 2/3 of users, and Apple for the other third. However, Apple is winning back market shares on the sale of new devices and has taken the lead this year.
Right now, Android has several operating systems: Android 10, currently at the top, Android 11, which is officially the current version, and Android 12, which has just been released. So today, while iOS is very system-exclusive – all Apple users have the same operating system – the same is not true of Android users.
Apart from the operating system, screen resolution is an essential factor to take into account. Today we are seeing a great diversity in screen sizes. More generally, the technical characteristics of the device, called “form factor”, are determinant. User experience is not the same with different smartphone CPUs, memory, or screen size.
In addition to being a key factor of performance, screen size is extremely variable user-side data. The most popular screen resolution accounts for a market share of no more than 20%, and the audience of each resolution is only about 3% of total users on average. Twenty versions are needed to cover only 75% of any mobile application’s users.
It’s been in the news for a few years already, and now in 2022, 5G deployment and usage are rising fast. Now 5G is available throughout Europe and worldwide, with commercial offers. Some fifty compatible devices have been counted just for one French provider.
[5G towers authorized in metropolitan France in the 3.5 GHz band]
The four mobile operators in France are in the process of overall deployment, as shown in the graph above.
As for businesses, however, 2022 is a year of transition. Dedicated offers will come to market no earlier than next year. What is the most awaited feature? The possibility of 5G mobile private networks (MPNs) as an alternative to wi-fi for high bandwidth connectivity covering large campus areas, like ports, aiports, processing plants, warehouses, and production facilities. Something to keep an eye on in 2023…
Security is more than ever at the heart of business strategies. Passwords alone are insufficient. More and more applications are using multifactor authentication (MFA), especially banking apps. As soon as you make a purchase, you systematically have to authenticate on the application to validate your payment or enter the code that is texted to you. All sensitive transactions are now subject to multifactor authentication.
Good practices in security are evolving toward a more general approach of checking user behavior. This means checking whether your interactions with your device seem realistic, including, for example, unlocking the phone or swiping like a real human user.
In terms of compliance, nothing has changed. Various rules are in force, including the European Union regulation PSD2 which calls for MFA, the GRDP on the protection of personal data and, of course, software vendors’ terms of conditions of use which prohibit or regulate jailbreak or routing practices.
As Gartner states, we are in a hybrid world where a number of development techniques cohabit: responsive web design, native application, cross-platform application, and progressive web apps must all deliver a satisfying user experience. + lien vers web perf
Above all, use cases must be identified with precision, as well as the audiences, what types of devices are the most popular, and what kinds of operating systems.
In the example below, iPhone 15 represents 20% of audience traffic, followed by Android 11, Android 10, and Android 9. Attention should be paid to user devices in the quest for a quality user experience.
As mentioned above, screen size is a key element for the display of your pages and contents. It is a real factor of regression. You must ensure the service delivered to your users on various types of screen, however large or small the screen may be. Another thing that needs to be tested specifically for mobile devices: landscape orientation. Some applications are in fact better in landscape display than in portrait.
With respect to performance, the CPU has a huge impact, as shown in the graphic below. There is clearly a gap in processing power between the best iPhones and Android smartphones. iPhones come much closer to a high-quality laptop. As for Android, even the highest capacity ones start at a much lower level of processing power. A device’s response times and display capabilities are influenced by its technical capabilities.
After this overview of mobile performance, you may be wondering what the best tool is for monitoring the experience of your mobile users. We encourage you to find out in this post: Which Digital Experience Monitoring (DEM) solution is right for monitoring your mobile performance?.