People believe that the e-commerce sector tends to be less affected by poor user experience on mobile. Not so! The banking sector least of all, since 70% of bank clients regularly check their accounts on the mobile application. In addition to external applications, the experience on internal applications or intranet sites is just as vital. Whether mobile devices or applications are used by conductors in railway stations, in production at a factory, or on recruiting platforms, every error or unavailability negatively affects employee productivity.
Performance is an important part of users’ digital journeys. In fact, recent studies like the one by Doubleclick find that full loading of a screen correlates strongly with marketing indicators for conversion. More than half (53%) of all users leave a mobile website if it doesn’t load within 3 seconds.
Apart from loading times, it is important to measure the following metrics:
For native applications, there is no technical standard to measure the visual loading of the screen. We advise differentiating between:
There are 3 approaches, each with its specificities in deployment, measurement, and diagnostics:
SDKs are the most suited to monitoring iOS or Android native applications. The SDK can see 100% of user sessions and provides you with very sophisticated diagnostics. However, because it is installed within the application, deploying it can be quite complex.
RUM can monitor all web-type applications, including progressive web apps. It instruments the web components that are on the application to achieve visibility into its operation. Like SDKs, it can see 100% of user sessions.
The robot can monitor web applications as well as native applications. It is outside the application, which means that it can measure even your outsourced systems.
Automated measurement performed by a robot can measure the time a test user spends on the screen, with visual controls that can be broken down into different steps in a transaction. In the event of a disruption, the step where it occurred in the transaction can be identified by screenshot.
The ideal solution for monitoring the performance of mobile services must be able to:
Ekara Mobile is an offer that rises to all of these challenges. It can monitor every type of device (iPhone, Samsung, and others), with coverage from over 20 locations around the world. We have real devices in our smartphone farms: iPhone 15, Samsung Android 10, and more.
Ekara Mobile makes Android mobile devices available to you in the cloud. This way you can virtualize the applications installed. The solution allows for easier deployment of variants of Android configurations as the need arises. You can collect performance measures for regional markets (Europe, USA, etc.) or for different system versions (Android 9/10/11).
Ekara also provides a graphical Studio for creating your mobile user journeys. Within this no code Studio are graphical blocks which correspond to the actions that users perform time and again on mobile devices (tap, swipe, drag & drop). This way, it is very simple to build your own user journeys.